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On Place as Society of Brands and How to Maneuver Place Brand Crowds

In this guest post from The Place Brand Observer, Sikko Baltus of HubTownCity examines the nature and purpose of brands. He introduces us to the idea of Place as a society of brands, and tells us how to benefit from brand crowds. Branding has come a long way. In the old days, it was mostly through product (or service) advertising, and more often than not, uninspiring. But we know, advertising is not all of branding. Thankfully, it is backed up by all the other assets that make our brands today – changing the way we share our stories. The stories are something much more than just a logo or an ad campaign. Brands evolve Branding has evolved into a multi-channeled operation. Today, attitudes be

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