Branding can be powerful, even for a power-fool

Repost: Guest blog from Almost everyone understands the value in the basic idea of some form of branding. Whether you talk about the horrific, yet cheap, budget airline experience or the “I really need this, mum!” latest Supreme sweater. People grasp the basic power of brand. Afterall, we are surrounded by billions of them since day one. But many organisations don’t go beneath the surface and see the depth of its true potential when done right. The standard question designers usually hear goes: “Hey, I’m starting a new business and I need a logo”. Well yes, you do. But thinking you are all ready-to-go once you have a logo, will set you two steps back to begin with. It’

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