September 24, 2018

Repost: Guest blog from 

Almost everyone understands the value in the basic idea of some form of branding. Whether you talk about the horrific, yet cheap, budget airline experience or the “I really need this, mum!” latest Supreme sweater. People g...

November 15, 2016

In this guest post from The Place Brand Observer, Sikko Baltus of HubTownCity examines the nature and purpose of brands. He introduces us to the idea of Place as a society of brands, and tells us how to benefit from brand crowds.

Branding has come a long way. In...

June 4, 2016

With globalisation and the online world fully embedded in our society and our day-to-day behaviours, your visitors can go to any place, but yours. And it doesn't matter if you're talking online shoppers or the day-trip tourist. You need to make sure you stand out in th...

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