
ABOUT US
Simply said: We love hospitality and brand creation and are pretty good at strengthening the two with one another. A classic bar or bold hotel? We work on your brand strategy, design and brand culture together, turning your venue into a hot-spot from product to PR and from its story to complete experience.
OUR MISSION
We want to turn events & venues into memorable brand experiences; to leave meaningful moments for repeat guests.


OUR VISION
Purposeful experiences can contribute to inclusive cultures and drive impactful brand communities.
IT'S IN OUR DNA:
‘Make people feel WELCOME and they will enter; Make them feel they belong and they will engage; Make them love you and you can contribute to a greater purpose, together.'
DESIGN delightful Meaning-to-Detail and you'll spark every moment. Deliver consistently and you'll build deeply memorable experiences.
Drive their SPIRIT to fast-track your brand success and make a world of a difference for the people who are part of it.

WHO WE ARE
Hub Town City is a creative design agency with an obsessive passion for total brand experience for venues and events. With a keen eye for business and a packed network of smart storytellers, creators and developers, we make just that possible.
Projects are led by Sikko Baltus, brand strategist and design director with 18 years of experience in cities like New York, London, Sydney and Paris, before bringing his Hub to The Netherlands in 2020.


Sikko is an awardwinning 'brandtrepreneur' with clear vision and a pragmatic approach. He helps venues step-by-step with guests.
He built brand strategies for the work place in both Australia and Europe, delivered experiential design and creative communication for Pop-ups and hospitality across the globe. He shaped product-segmentations, brand activations and designed international events, including help launching ten citizenM hotels in three years: A wealth of experience that keeps his brand creations relevant.